The Victorian Association of Performing Arts Centres is a state-wide network of performing arts centres promoting and fostering best practice in centre management, operations and artistic programming, as well as acting to connect member PACs, performing arts companies, entrepreneurs and event organisers with audiences and venues.

Our design response was to develop a logo that emphasised these networks and complemented the tagline “your performing arts connection”.

The new identity was then implemented across a broad range of collateral – stationery, promotional material and member centre “fact sheets” as well as the website.