Southern Grampians Shire Council

The Southern Grampians Shire is a diverse rural area centred on the city of Hamilton in western Victoria. Formed in 1994 due to local government restructuring, Southern Grampians Shire Council was formed by the amalgamation of the City of Hamilton and the Shires of Dundas, Hamilton, Mt. Rouse and Wannon. In response to the design brief, the logo we designed is robust, rich and detailed – full of symbols that reflect the breadth and diversity of the region and its assets.

The logo

The central, dominant element is that of a ram, representative of the importance of the wool industry to the region’s economy. It’s silhouette is formed by other iconic elements from the region.

Above the ram is the southern spur of the Grampians, a major landscape feature and tourist destination of the region. The view of Mt Abrupt and Mt Sturgeon is that seen by motorists travelling on the Glenelg Highway. Dawning above the Grampians is the sun, symbolic or a new era.

A chequerboard of pastures, seen from the air, creates the forequarters of the ram. Forming the underbelly and legs are the church spires of Hamilton and stencilled hands, representing the presence and culture of civilisations, old and new, within the landscape.

The hindquarters of the ram are formed by water motifs: the waterfalls of the region become rivers lined with redgums.

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